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Privacy policy


AlphaLife Cosmetics, LLC (“AlphaLife,” “we,” “us,” “our”) is committed to safeguarding your privacy through our compliance with this Privacy Policy (“Policy”).

Please read this Policy carefully before use of shopalphalife.com (our “Site”). This Policy governs our privacy practices regarding information we may collect from you or information you may provide to us through your use of this Site, including our practices for using, maintaining, protecting, and disclosing such information. This Policy only governs our privacy practices with respect to information collected on this Site, not data that may be collected by any third party that may link to or be accessible from or on this Site. If you do not agree with our privacy policies and practices, do not use this Site. By accessing or using this Site, you agree to be bound by this Policy.
Additionally, this Policy may change from time to time. Your continued use of this Site after we make changes is deemed to be acceptance of those changes, so please review the Policy periodically for updates.


Several types of information we collect from and about you include:

  • Information by which you may be personally identified, such as any identifier by which you may be contacted online or offline (“Personal Information”).
  • Information about you that does not identify you personally (“Non-Personal Information”). Collection of Non-Personal Information is used to monitor Site effectiveness and to consider potential Site improvements.
  • Information about your internet connection, the equipment you use to access our Site, and usage details.

We collect this information:

  • Directly from you when you provide it to us.
  • Automatically as you utilize the Site. Information collected automatically may include, without limitation, usage details such as the name of the Internet domain you used to access the Internet, pages visited on our Site, date, and time you accessed our Site, IP addresses, and information collected through cookies.
  • From third parties, such as data aggregators and public databases. Information we may collect from third parties include but are not limited to your name, age, hobbies, postal address, income level, marital status and number of children, consumer and market research data, purchase behavior, and publicly observed data or activities, such as blogs, videos, internet postings, user-generated content, and in-store shopping behavior.


By providing Personal Information to us, you consent to our collection and use of it, as described in this Policy.

(a) Public Forums. Your Personal Information may be available through chat rooms and other public forums on the Site if you post it there (“User Contributions”). If you delete your User Contributions from the Site, please note that copies of your User Contributions may remain viewable in cached and archived pages or might have been copied or stored by other Site users. We do not and cannot control the actions of other Site users with whom you may choose to share your User Contributions. Accordingly, we cannot and do not guarantee that your User Contributions will not be viewed or retained by unauthorized persons. Your User Contributions are posted at your own risk.

(b) Restricted Access. To register for access to features or portions of the Site restricted to Registered Users, as defined in the Website Terms of Use (“Terms of Use”), we request that you provide certain Personal Information, which may include your name, age, date of birth, e-mail address, mailing address, home or mobile phone number, credit card information, information regarding your family or friends, as well as other demographic information.

(c) Special Requests. We may also request you to provide us with Personal Information when you enter a contest, sweepstakes, or special/exclusive offers sponsored by us. In such cases, we will provide you with additional terms regarding the use and disclosure of your Personal Information provided to us for those purposes.

(d) Store Purchases. We collect the Personal Information you give us when placing an order for products or services from our Site.


As you interact with our Site, we may use automatic data collection technologies to collect information about your equipment, browsing actions, and patterns to help us improve our Site to deliver to you an enhanced and more personalized consumer experience. The technologies we use for this automatic data collection may include:

  • Cookies. Cookies are small pieces of data we send to your web browser. You may adjust the settings on your browser to accept some or all cookies, or to alert you when cookies are sent. If you set your browser to reject cookies, you may still be able to use the Site, but your use may be limited as some parts of the Site may then be inaccessible or not function properly.
  • Web Beacons. Web beacons are small electronic files embedded in webpages or in e-mails that permit us to count users who have visited a webpage and to understand other related Site usage patterns. We may use web beacons to deliver or communicate with cookies or in e-mails to learn if messages have been opened, acted on, or forwarded. You may disable web beacons by rejecting cookies as described above.
  • Other Technologies. These may include browser plug-ins/add-ons or session variables passed from one webpage URL to another as you browse the Site.



In addition to the financial information, you may provide us, we may, from time to time, connect electronically to your online bank, credit card and/or other online financial accounts to obtain account information from those third parties to provide you with the Services, as described in the Terms of Use (“Account Information”). We treat your Account Information as Personal Information.


Subject to your ownership of the information, AlphaLife is the sole owner of the information collected on or through the Site. All information we hold in reference to you is unavailable unless requested in writing, and except where required by law, we are not obligated to provide you this information. We may use or disclose information that we collect about you or that you provide to us, including any Personal Information, in our sole discretion as we believe necessary or appropriate to:

  • Contractors, service providers, suppliers, and other third parties we use to facilitate production of our Site Content or Services, as defined in our Terms of Use, or to support our business by providing other specific services. When you request such services, we share your Personal Information with these third parties to provide the services. Such third parties shall be required to maintain the confidentiality, security, and integrity of the Personal Information shared.
  • Buyer(s) or other successor(s) in the event of a merger, restructuring, reorganization, dissolution, or other sale or transfer of some or all AlphaLife’s assets, in which your information is among the assets transferred. We will not otherwise sell, share, transfer, rent or otherwise provide any Personal Information to others in ways different from what is disclosed in this Policy. We reserve the right to collect, disseminate, sell, or otherwise disclose Non-Personal Information you have provided to us.
  • Confirm your identity and administer your participation in the Site, including, for instance, to permit you to use interactive features and other Services through the Site, to respond to correspondence from you, to deliver administrative notices to you, to resolve issues relating to your account, or to send messages you’ve requested and given permission to receive such as information we think may be of interest to you, newsletters, and e-mail and text marketing about our store, new products, and other updates, including Checkout Reminders triggered by webhooks. To see more on our text marketing policies, review our SMS/MMS Mobile Message Marketing Program Terms and Conditions. You may opt-out of receiving further communications from AlphaLife by contacting us.
  • Facilitate market research, project planning, browser, and operating system tracking, and to report aggregate statistics about our users, traffic patterns, attendance statistics, and related information to our sponsors, partners, and affiliates.
  • Enable third party network advertisers to serve advertisements and to evaluate and provide us with information about your use of the Site. We use remarketing services to advertise to previous Site visitors on third party websites and within their content as that content is transmitted across the Internet. Third party advertisers may utilize their own cookies, web beacons, and other similar technologies to collect or access information about you, including usage information, to provide you with interest-based advertising or other targeted content. Any information collected will be used in accordance with this Policy or the third parties’ privacy policy, which may provide you with choices to not have your information collected or used in this way. If you have any questions about such advertisements or targeted content, you should contact the responsible third party directly. You can usually set preferences for how third parties advertise to you by using the ad preferences page, or you can opt-out of interest-based advertising entirely by adjusting cookie settings or permanently using a browser plugin.
  • Detect, protect against, or otherwise address error or technical issues, security, and/or to carry out obligations or to enforce our rights in connection with any contracts entered into between you and us, including for billing and collection, and for investigations of potential violations of said contracts, in addition to cooperating and complying with any other court order, law, or legal process, including to respond to any government, regulatory, or law enforcement request relating to a criminal investigation or alleged illegal activity, such as intellectual property rights enforcement and fraud, or other activity that may expose us or you to legal liability.
  • Cooperate with other third parties to protect against imminent harm to the rights, property, or safety of AlphaLife, Site users, or the public as required or permitted by law.
  • Be used in any other way as may be described when you provide the information and for any other purpose for which you have given your consent.


We strive to provide you with choices regarding the control of Personal Information you provide to us. In addition to the various opt-out mechanisms permissible under this Policy, you can review, change, and update your Personal Information on the registration pages of the Site.


We take commercially reasonable precautions to secure your Personal Information from unauthorized access, use, and disclosure, but absolute security cannot be guaranteed. Any transmission of Personal Information is at your own risk. AlphaLife shall not be liable for the transfer of any Personal Information resulting from circumvention of security measures on the Site, loss or distribution of data, the corruption of storage media, power failures, natural phenomena, riots, acts of vandalism, sabotage, terrorism, or any other event beyond AlphaLife’s control.

The safety and security of your information also depends on you. It is important for you to protect against unauthorized access to your computer and to the password we have given you (or you have chosen) for access to certain restricted areas of our Site. Keep your password confidential and be careful about sharing information in public areas of the Site.

Additionally, this Site may contain links to other sites that are not necessarily under our control. AlphaLife is not responsible for the privacy practices of such other sites and encourages you to be aware of when you leave this Site and to read the privacy policies of every site that collects personally identifiable information.


This section supplements the other provisions of this Policy.

(a) Children Under 13 Years of Age. The Children’s Online Privacy Protection Act of 1998 (“COPPA”) restricts the collection, use, and disclosure of Personal Information of children who are under the age of 13 (“children,” “child”). COPPA also requires us to obtain verifiable consent from a child’s parent or legal guardian (“parent(s)”) for certain collection, use, and disclosure of the child’s Personal Information. It is our policy not to condition participation in our Site on a child’s disclosure of more Personal Information than is necessary to participate. We encourage parents to educate their children about safe internet use and to monitor their children’s use of our Site.

Before we collect any Personal Information from a user, we require the user to specify his or her age. When a user indicates an age under thirteen, we obtain verifiable consent from a parent as required by law. For instance, we will send parents an e-mail when their child registers and enters a contest. Parents have 48 hours from receipt of notice to refuse their child’s registration. If the parent refuses or we learn we have collected or received Personal Information from a child without verification of parental consent, we delete that information. If we do not hear from the parent, we assume the parent has consented to the child’s registration. Other levels of verification may be implemented when a child participates in activities where the child’s Personal Information will be disclosed to other individuals or to the public. In such cases, we may require parents to provide credit card information, return a signed consent form by mail, or follow another means to provide verifiable consent.

Parents may contact us to review their child’s submitted Personal Information at any time, to require us to delete all Personal Information about their child, or to refuse the further collection or use of their child’s Personal Information. Parents have the right to consent to this Site’s collection and use of their child’s Personal Information while prohibiting disclosure of Personal Information to third parties that are not providing support for the internal operations of this Site.

If you believe we might have any information from or about a child under thirteen without verified parental consent, please contact us. We reserve the right to make some or all portions of the Site unavailable to children.

(b) California Residents. California law may provide you with additional rights regarding our use of your Personal Information if you are a California resident. To learn more about your California privacy rights, visit https://oag.ca.gov/privacy/ccpa. California’s “Shine the Light” law (Civil Code Section § 1798.83) also permits California residents to request from us certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes.

(c) Nevada Residents. Under Nevada Revised Statutes Chapter 603A, Nevada residents may submit to us a request to exercise their sale opt-out rights.


Any changes we make to this Policy will be posted on shopalphalife.com, effective immediately upon such posting. You are responsible for periodically reviewing this Policy to check for any changes as they shall be equally binding on you. Your continued use of this Site following the posting of the amended Policy will constitute your acceptance of and agreement to such changes.


Should you have questions or comments about this Policy, or our information collection, and use and disclosure practices, or you would like to send us a request as permitted by this Policy, contact us at:

AlphaLife Cosmetics LLC
705 B SE Melody Lane #325
Lee’s Summit, MO 64063

[email protected]

We will use reasonable efforts to respond promptly to requests, questions, or concerns you may have regarding our use and disclosure of Personal Information about you. Except where required by law or any other contracts entered between you and us, we cannot ensure a response to questions, comments, or requests regarding topics unrelated to this Policy.

Last Updated: October 1, 2021